Rachael Ray

Cooking

Ray teaches simple recipes that can be prepared in 30 minutes or less. She uses garlic and chicken stock as simple ways to boost flavors. She often uses recipes that include her Italian and Cajun heritage, and Ray emphasizes using fresh herbs whenever possible. She believes that measuring "takes away from the creative, hands-on process of cooking" and instead favors approximations such as "half a palmful" and "eyeball." On her television programs she has used catch phrases such as her "E.V.O.O. (extra-virgin olive oil)", "yum-o," "so delish," "G.B." (garbage bowl), "Oh my gravy!", "stoup" (cross between a soup and stew), and "how good is THAT?"[3] She often refers to sandwiches as "sammies."

She states: she cannot bake (because you have to measure ingredients), she cannot make coffee, and is notorious for burning bread under the broiler. Ray says her Sicilian maternal grandfather, Emmanuel Scuderi, served as a strong influence on her cooking. To critics of her shortcut techniques, Ray responds, "I have no formal anything. I'm completely unqualified for any job I've ever had."[4]

The retro look of the set she uses on the Food Network features a yellow 1950's Model C Chambers stove. While this stove is rarely used on her program, it is noticed by viewers so much so that people selling them often refer to Chambers ranges as "the Rachael Ray stove". This has led to an increased interest in saving and restoring these stoves, inspiring two online discussion forums and fan websites, as well as numerous references to them in the media.[5][6]

On November 12, 2006 Mario Batali and Rachael defeated the team of Bobby Flay and Giada De Laurentiis on an episode of the program Iron Chef America which featured the use of cranberries as the secret ingredient.

On March 18, 2007, Food Network debuted a Rachael Ray episode of its special Chefography series.

In 2007, The Oxford American College Dictionary announced the addition of the term EVOO, short for Extra Virgin Olive Oil, to its dictionary, a term which Rachael Ray has helped popularize.[7]

[edit] Television

In late 2005 Ray signed a deal with Oprah Winfrey and King World Productions to host a syndicated daytime TV talk show.[8] The show, Rachael Ray premiered on September 18, 2006. Recurrent appearances on The Oprah Winfrey Show were used to fuel the launch, much like Dr. Phil's show was spun off based on his own frequent visits to Oprah.[9] The show tapes in New York City. Ray said, in coordination with the syndication announcement, "People know me for my love of food, but I have so much more I want to share."

In addition to Oprah, Ray has appeared on The View, The Today Show, The Tonight Show with Jay Leno, The Late Show with David Letterman, Late Night with Conan O'Brien, and Larry King Live.

For Sesame Street’s 38th season, Ray appears in an episode to present "pumpernickel" as the word of the day.

On December 18, 2007, Food Network and Rachael Ray inked a deal for yet another show "Rachael's Vacation" which follows her to various vacation spots while she samples local cuisine.

[edit] Magazines

In 2003, she posed for the men's magazine FHM. The New York Times wrote, "The shots feature Ray in short-shorts with an exposed midriff, licking chocolate off a big wooden spoon, eating a strawberry and sitting in a sink, laughing as suds cascade down her thighs."[4]

Reader's Digest launched Ray's eponymous magazine, Every Day with Rachael Ray on October 25, 2005. The magazine featured seven issues in 2006. It will increase to ten issues in 2007.

[edit] Product endorsements

Ray has endorsed products for Price Chopper supermarkets, and promotes a "Best in Fresh with Rachael Ray" recipe section on the company's website. [10]

Ray has endorsed for Burger King, and has appended her name to a line of cookware and cutlery. Her knife of choice was the Wüsthof and as a result, Wusthof's sales rose dramatically. She now endorses her own line of modified santoku knives made in China by Australian based cutlery company Füritechnics.[11]

In November 2006, Ray became a spokesperson for Nabisco crackers. She appears in commercials and on boxes for the many Nabisco products. Many boxes with Ray's picture have recipes written by her.

In February 2007, WestPoint Home launched sheets, blankets, and coverlets designed by Ray.[12] Within six months, WestPoint expanded Ray's bed and bath line to include the Moppine, a two-in-one dish towel/oven mitt, as Ray is often seen with a kitchen towel over her shoulder that doubles for her as an ersatz mitt.[13]

In March 2007, Dunkin' Donuts announced Ray as its new pitchwoman.[14] Ray describes Dunkin' Donuts' coffee as "fantabulous".

In May 2007, teamed with LimeLife, Inc and AT&T Inc., formerly Cingular Wireless, AT&T subscribers can now download Rachael Ray recipes on their cellular phones thanks to the new "Rachael Ray Recipes on the Run" feature.[15]

[edit] Awards, recognition, charity work

* 2004, ranked #92 on "FHM-U.S.'s 100 Sexiest Women 2004"
* 2006, ranked #71 on "FHM-U.S.'s 100 Sexiest Women 2006"
* 2006, 30 Minute Meals received an Emmy Award for Outstanding Service Show. Ray was also nominated for Outstanding Service Show Host, but lost to Suze Orman.
* 2006, named one of Time magazine's 100 most influential people. She was nominated by fellow Food Network star Mario Batali.[16]
* 2006, according to Forbes magazine, Ray earned about $6 million June 2005-June 2006[17] from her books and television shows (excluding her new show, Rachael Ray).
* February 21, 2007, Ray announced on her show that a wax creation was made of her and that this wax figure will be on display at Madame Tussaud's Wax Museum in New York City.
* 2007, nominated for Daytime Emmy Award, Outstanding Talk Show Host
* April 2007, Ray launches a charity, "The Yum-O! Organization", with help from former US President Bill Clinton, to help children eat healthier.[18]

[edit] Criticisms

Some have criticized Ray's "perky" demeanor as well as her lack of a formal chef's education and perceived lack of seriousness about cooking. Celebrity chef and Travel Channel personality Anthony Bourdain, who graduated from the Culinary Institute of America, has referred to her as a "bobblehead".[19]

In a Slate article defending Ray, Jill Hunter Pellettieri summarized some of these criticisms by writing:
“ Ray's ditzy demeanor also makes her easy to dismiss. She giggles off-cue and constantly praises her own cooking. "Smells awesome already!" she says, making her Snapper in a Snap. "I am so psyched about that." She employs cute abbreviations—EVOO means "extra virgin olive oil", and gives her dishes nicknames, such as "You-Won't-Be-Single-for-Long Vodka Cream Pasta". The acknowledgments in her $40 a Day cookbook read like a high-school yearbook: "Don …You are the tallest man we've ever had on crew, and yet you pack the smallest bag—ever! Cool." And, it didn't boost her credibility when she posed for pinup shots in FHM. (One featured Ray licking chocolate off a spoon.) When the magazine hit newsstands, she said, "I think it is kinda cool for someone who is goofy, and a cook, just a normal person to be thought of in that way.[11] ”

The 30 Minute Meals concept has also been criticized because Ray does not account for certain preparation times in the signature half-hour cooking time. Many of these preparations, such as pre-washing herbs and vegetables, are not meal-specific, and Ray counsels they should be done ahead of time. In the Slate article that otherwise mostly complimented her, author Pellettieri went through several of Ray's "30 Minute Meals" recipes and was unable to complete any meal in under half an hour.[11]

Ray has indicated on her cooking show that it may take others over 30 minutes but the point being that it's still fast and simple. The New York Times Magazine has noted that one of the prices of her popularity has been an "anti-fan site," a LiveJournal community titled "Rachael Ray Sucks." The community's founder acknowledges that it was created partially in jest. Posters in the community regularly discuss annoyance and disgust at topics such as Ray's constant spasmodic hand motions, her fixated smile, her overused catch phrases and the perceived inedibility and poor aesthetics of many of her recipes. The community has over 1,800 members.[20]

[edit] Bibliography

* 30 Minute Meals (1999)
* Rachael Ray's Open House Cookbook (2000)
* Comfort Foods (2001)
* Veggie Meals (2001)
* 30-Minute Meals 2 (2003)
* Get Togethers: Rachael Ray 30 Minute Meals (2003)
* $40 a Day: Best Eats in Town (2004)
* Rachael Ray's 30-Minute Meals: Cooking 'Round the Clock (2004)
* Rachael Ray's 30-Minute Meals for Kids: Cooking Rocks! (2004)
* Rachael Ray's 30-Minute Get Real Meals : Eat Healthy Without Going to Extremes (2005)
* Rachael Ray 365: No Repeats: A Year of Deliciously Different Dinners (2005)
* Rachael Ray 2, 4, 6, 8: Great Meals for Couples or Crowds (2006)
* Rachael Ray's Express Lane Meals (2006)